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The Ask:
Design a small mobile video game for United Masters to help launch and build anticipation for NLE Choppa's upcoming album.
PARTICIPATING ROLES
*Game Designer
*Creative
The Approach:
I took a deep dive into NLE Choppa's aesthetic and previous music video releases. Drawing inspiration from both his professional brand and personal look, I created the 10 pixel art assets and provided the typeface used for the mobile game re-skin.
Some assets include a pixel version of his Cottonwoood tattoo along with his iconic No love entertainment logo.
Assets created
The Results:
A simple yet effective game was created. Try to get the basketball into the basketball hoops as many times as you can without missing. The players who reached a certain score, received the album early.
The game was received well by both the artist and fans.
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